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Telstra Corporation
P/M/552. Australian mobiles Telstra: marketing strategy
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper reports on Telstra, Australian mobile phone service provider, critically analysing their current marketing strategy (using marketing mix), strategic thrusts, positioning and growth strategies. Conclusions are made about the shortcomings of the Telstra brand and marketing strategy.
KEYWORDS: australian, mobiles, telstra, marketing, strategy,
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