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Ted Baker
C/B/1417. Ted Baker's strategic analysis
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on Ted Baker, a fast growing clothing retailer in the UK. The retailer's business and growth strategies are examined using the frameworks of the marketing mix, Porter's generics strategies, and Ansoff matrix. Ted Baker's strategic direction and methods of development are evaluated suggesting recommendations about the company's strategies.
KEYWORDS: Ted Baker, strategic analysis, Porter's generic strategies, marketing mix, Ansoff mat,
Other Papers On: Strategic Analysis
Other Papers On: Ted Baker
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