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TATA Group
C/M/1784. Proposal. CRM as strategic enabler to build competitive advantage and gain market share in UK steel industry: case study of Corus Tubes
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes to examine the contribution of customer relationship management (CRM) to the competitive advantage and greater market share of Corus Tubes operating in the UK steel industry. Research aims and objectives are formulated, literature is reviewed on the theory of CRM and its role in company success. The methodology of the research is described, its importance is highlighted.
KEYWORDS: Proposal, customer relationship management, CRM, competitive advantage, market share, UK steel industry, Corus Tubes,
Other Papers On: TATA Group
Other Papers On: Customer Relationship Management (CRM)
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