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TATA Group
C/B/1103. Tata Nano: international marketing
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on Indian company Tata Motors and their new ultralow-cost car Tata Nano. The issues of the international automobile market are addressed including high competition, the opposition from Green lobbyists, increasing energy prices, etc. The opportunities for Tata Nano to enter China are considered evaluating Chinese automobile market.
KEYWORDS: Tata Nano, Tata Motors, Automotive Industry Ultralow-cost Auto Sector,
Other Papers On: International Business in China
Other Papers On: TATA Group
Other Papers On: Automobile (Car) Industry
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