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C/M/2032. Marketing strategy of T-Mobile

WORDS:
2850
DATE:
2011
PRICE:
29.99 GBP

The paper examines the marketing performance of the UK communication company T-Mobile presenting the company’s profile and looking into their customer retaining strategies. Theory of consumer buying behaviour is reviewed including the Black Box Model. SWOT analysis of T-Mobile is conducted, their database strategy and marketing communications are examined, a marketing and communication plan for T-Mobile is developed.

 

KEYWORDS: Marketing strategy, T-Mobile, SWOT, consumer buying behaviour,

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mobile swot forces marketing vodafone pestel porter examination chain value porters strategies pestle wireless phone strategy uk international challs om financial innovation serious gearing ratios structure capital competitive invotek ethical o companies orange verizon sprint c values five communication strategic performance ethics study
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