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T - Mobile
C/M/1874. Marketing and competitive strategy of T-Mobile
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the importance of the marketing and competitive strategy explaining the methods of its measurement and analysing the metrics of the marketing and competitive strategy used by the German mobile telecommunication company T-mobile along the lines of the marketing mix (4P) model.
KEYWORDS: Marketing and competitive strategy, T-mobile,
Other Papers On: T - Mobile
Other Papers On: Marketing and Advertising Strategy
Other Papers On: Marketing Mix
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Keywords Tag Cloud
mobile swot forces marketing vodafone pestel porter examination chain value porters strategies pestle wireless phone strategy uk international challs om financial innovation serious gearing ratios structure capital competitive invotek ethical o companies orange verizon sprint c values five communication strategic performance ethics study
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