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Swiss International Airline
C/M/1363. Swiss International Airline: current position and marketing strategies
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the position of Swiss International Airline (Swiss) with regard to the competition and recent events in the airline industry. The background and the current marketing strategies of the company are analyzed using the marketing mix (7Ps) model and comparing the position of Swiss to low-cost and traditional airlines.
KEYWORDS: Swiss International Airline, marketing mix, 7Ps, low-cost airlines, traditional airlines,
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