Browse our collection of papers in
Swatch

S/M/74. Swatch: Marketing analysis and strategy development

WORDS:
2800
DATE:
2004
PRICE:
29.99 GBP

The essay examines various marketing strategies to help Swatch not only to maintain its present market position but also to successfully compete with its rivals and continue its sustainable growth. The paper provides detailed watch/gift market analysis, considers alternative ways of further development and concludes with a set of recommendations.

 

KEYWORDS: swatch, marketing, strategy, development,

Other Papers On: Swatch