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Swatch
P/M/464. Marketing analysis for advertising of SWATCH
- WORDS:
- 5500
- DATE:
- 2004
- PRICE:
- 59.99 GBP
The paper presents an advertising plan for the UK watch company SWATCH providing an overview of the British watch market and performing the analysis of the SWATCH Group Ltd. that includes marketing environment, competitors description, PEST, SWOT, marketing mix, SWATCH buyers attitudes and behaviour, ?brand wheel, marketing objectives, etc. The brief of the advertising targets is given, its media strategy and implementation are outlined covering media schedule, budget, monitoring, evaluation and control.
KEYWORDS: marketing, advertising, swatch,
Other Papers On: Swatch
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WHAT OTHERS HAVE SAID
Received paper - it has helped point me in the right direction for my research.Martin
