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Sunseeker

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C/B/1972. PESTL Analysis of Sunseeker

WORDS:
500
DATE:
2009
PRICE:
9.99 GBP

This paper presents an overview of Sunseeker, with PESTL analysis. PESTL analysis stands for Political, Economic, Social, Technological and Legal. It includes the analysis of a framework of macro-environmental factors affecting Sunseeker.

 

KEYWORDS: PEST, PESTEL, PESTLE, Sunseeker,

 

C/B/1971. SWOT Analysis of Sunseeker

WORDS:
300
DATE:
2009
PRICE:
9.99 GBP

This paper presents an overview of Sunseeker, with SWOT analysis. SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Sunseeker.

 

KEYWORDS: SWOT, TOWS, Sunseeker,

 

C/B/1970. PESTL and SWOT Analysis of Sunseeker

WORDS:
750
DATE:
2009
PRICE:
9.99 GBP

This paper presents an overview of Sunseeker, with SWOT analysis (a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Sunseeker) and PESTL analysis (which represents the Political, Economic, Social, Technological and Legal frameworks affecting a macro-environmental company).

 

KEYWORDS: PESTEL, PEST, SWOT, Sunseeker,

 

C/M/1188. Sunseeker in Malta: marketing audit and marketing plan

WORDS:
4000
DATE:
2009
PRICE:
49.99 GBP

The paper looks at the global marketing strategy of Sunseeker, a company manufacturing luxury yachts, examining their entry to Malta. A marketing audit and a marketing plan for Sunseeker is developed. SWOT, PEST, Ansoff and BCG analysis of the company’s internal and external environment is conducted.

 

KEYWORDS: Sunseeker, Malta, new market entrance, Market audit, marketing plan, SWOT, Ansoff, BCG, PEST,