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Sunseeker
C/M/1188. Sunseeker in Malta: marketing audit and marketing plan
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the global marketing strategy of Sunseeker, a company manufacturing luxury yachts, examining their entry to Malta. A marketing audit and a marketing plan for Sunseeker is developed. SWOT, PEST, Ansoff and BCG analysis of the company’s internal and external environment is conducted.
KEYWORDS: Sunseeker, Malta, new market entrance, Market audit, marketing plan, SWOT, Ansoff, BCG, PEST,
Other Papers On: Strategic Marketing Analysis
Other Papers On: Foreign Market Entry
Other Papers On: Sunseeker
Other Papers On: Marketing Plans
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