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Stella Artois

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Stella Artois

C/M/417. Promotion Mix of Stella Artois

WORDS:: 2500
DATE:: 2007
PRICE:: 29.99 GBP

This paper focuses on marketing promotion mix of Stella Artois. The study focuses mainly on the mass-media practice of Stella. The research found that Stella applies differentiation strategy in its advertising theme to differentiate itself from competitors. Its recent mass-media campaigns also improve its brand image and increase brand recognition and attention. The ads are also appealing to both male and female drinkers. The future promotion strategy for Stella is also discussed.

KEYWORDS: Stella, Artois, Stella Artois, Media, Promotion Mix, Advertising,

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C/M/615. Re-launching Stella Artois in Singapore

WORDS:: 4000
DATE:: 2007
PRICE:: 49.99 GBP

The paper proposes a marketing plan to re-launch Stella Artois, a Belgian beer brand, in Singapore. Information on creating brand image and re-launching/re-vitalising brands is provided focusing on the Stella Artois case and analysing their macro and micro environmental factors using the models of PEST, SWOT and Porter's Five Forces. The current positioning of the company, its target audience and the marketing objectives are defined. An Integrated Marketing Campaign (IMC) is proposed including an innovative five step model to re-launch the brand and the media channels used in its marketing

KEYWORDS: Stella Artois, beer, Singapore, PEST, SWOT, Porters Five Forces, Integrated Marketing,

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E/M/177. The global branding of Stella Artois

WORDS:: 3500
DATE:: 2006
PRICE:: 39.99 GBP

The paper reports on the global launch of the 'Stella Artois' beer brand by Interbrew conducting Porter's five forces and SWOT analysis of the competitive beer market environment, and critically evaluating the advantages and disadvantages of choosing Stella Artois as the company's global brand. The strengths and weaknesses of Interbrew's strategic targeting are analysed, a marketing plan for the company's further expansion is developed.

KEYWORDS: Interbrew, Stella Artois, global brand, Porters five forces, SWOT,

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P/B/698. Report on Interbrew’s global brand Stella Artois

WORDS:: 3500
DATE:: 2006
PRICE:: 39.99 GBP

The paper reports on Interbrew, a Belgian brewery operating on the global market, reviewing their history and the history of global brands, discussing the choice of Stella Artois as a flagship global brand for Interbrew, and conducting SWOT analysis of its launch. The effectiveness of the company’s marketing strategy is evaluated using the framework of the marketing mix model.

KEYWORDS: Interbrew, global brand, Stella Artois,

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P/M/332. Penetrating in global market: a case study of Stella Artois

WORDS:: 4000
DATE:: 2003
PRICE:: 49.99 GBP

The paper examines the strategies of entering world beer market performing Porter's five force analysis. The competitive environment is described highlighting advantages and disadvantages of global branding. A case study of launching a new beer brand is presented demonstrating the gains and risks of the venture. Recommendations about market penetration in the existing market are given.

KEYWORDS: penetrating, global, market, study, stella, artois,

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