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Stella Artois
P/B/698. Report on Interbrew’s global brand Stella Artois
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Interbrew, a Belgian brewery operating on the global market, reviewing their history and the history of global brands, discussing the choice of Stella Artois as a flagship global brand for Interbrew, and conducting SWOT analysis of its launch. The effectiveness of the company’s marketing strategy is evaluated using the framework of the marketing mix model.
KEYWORDS: Interbrew, global brand, Stella Artois,
Other Papers On: Stella Artois
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