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Stella Artois
E/M/177. The global branding of Stella Artois
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the global launch of the 'Stella Artois' beer brand by Interbrew conducting Porter's five forces and SWOT analysis of the competitive beer market environment, and critically evaluating the advantages and disadvantages of choosing Stella Artois as the company's global brand. The strengths and weaknesses of Interbrew's strategic targeting are analysed, a marketing plan for the company's further expansion is developed.
KEYWORDS: Interbrew, Stella Artois, global brand, Porters five forces, SWOT,
Other Papers On: Stella Artois
Other Papers On: Branding
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Thanks for your fabulous service. I have received the paper.Rebecca
