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Stella Artois
C/M/417. Promotion Mix of Stella Artois
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper focuses on marketing promotion mix of Stella Artois. The study focuses mainly on the mass-media practice of Stella. The research found that Stella applies differentiation strategy in its advertising theme to differentiate itself from competitors. Its recent mass-media campaigns also improve its brand image and increase brand recognition and attention. The ads are also appealing to both male and female drinkers. The future promotion strategy for Stella is also discussed.
KEYWORDS: Stella, Artois, Stella Artois, Media, Promotion Mix, Advertising,
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