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S/OM/80. Dissertation. Supply chain management in Starbucks and its impact on company performance

WORDS:
16900
DATE:
2010
PRICE:
169.99 GBP

The dissertation addresses the practices of supply chain (SC) management in Starbucks restaurants presenting the history and background of the company, and providing a review of literature on the Starbucks' features including SC visibility, corporate social responsibility (CSR), coffee purchasing practices, products' expansion, brand image, competition, financial performance over 2001-2006, etc. The dissertation is based on secondary research. Conclusions are made about the effectiveness of Starbucks operational strategies along the lines of the 4A model, i.e. acceptability, affordability, availability and awareness. The company's competitive position is assessed, their expansion strategies are evaluated.

 

KEYWORDS: Dissertation, supply chain management, SCM, Starbucks,

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