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S/B/362. Strategic Report on Starbucks

WORDS:
7200
DATE:
2008
PRICE:
79.99 GBP

The paper reports on the strategic position of Starbucks within the coffee industry offering an overview of their mission statement, conducting stakeholder analysis, CSR and Mintzberg's perspectives analysis. The company's external environment is analysed using the models of PEST and Porter's Five Forces and discussing scenarios of Starbucks future development. Internal analysis covers the issues of the corporate culture, physical resources, core competences, synergy aims with respect to forming partnerships, differentiation strategy, etc.

 

KEYWORDS: Starbucks, coffee, stakeholders, Mintzbergs perspectives, PEST, Porters Five Forces,

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