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P/OM/65. Innovation: theory and case study of Starbucks

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper examines the concept of innovation reviewing academic opinions on its importance for an organisation, highlighting the difficulties associated with innovation, its impact on human resource, the costs and benefits of branding, and the innovative strategies of the Starbucks coffee shop.

 

KEYWORDS: Innovation, branding, Starbucks,

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