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C/B/98. Dissertation. Can Starbucks sustain its competitive advantage through HRM?

WORDS:
11000
DATE:
2003
PRICE:
119.99 GBP

The dissertation includes a set of comprehensive analysis upon the company, such as history, current situation, financial analysis (ratios), chart and diagrams, Porter's 5 forces, PEST, SWOT, Product Life Cycle and Band Positioning and Gap Analysis of the company and its competitors. This is followed by various HRM analyses in terms of company's culture, stuff training situation, motivation, etc, which is further complimented by a brief staff questionnaire. Finally, the researcher is speculating upon the use and benefits of current procedures and suggesting the new ones, assessing their potential benefits and feasibility.

 

KEYWORDS: dissertation, starbucks, sustain, competitive, advantage, hrm,

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