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C/B/2088. Starbucks: positive impact of fair wages on revenue generation

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the problems of business ethics using a case study of Starbucks and addressing the issues of corporate social responsibility (CSR) and business ethics in terms of employees’ welfare. The company’s background is presented, Starbucks’ contribution to the welfare is argued, the ethical theory of Kant is reviewed discussing Starbuck’s use of fair trade and fair wages policy as tools of positive publicity to improve their brand image.

 

KEYWORDS: Fair wage, corporate social responsibility, CSR, Starbucks, business ethics, positive publicity, brand image,

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