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C/B/1687. International Marketing Management in Starbucks Corporation

WORDS:
3900
DATE:
2009
PRICE:
39.99 GBP

The paper examines the international marketing strategies of Starbucks to suggest international marketing solutions. Strategic models are used to examine the international context of Starbucks including PESTEL, SWOT and Ansoff matrix analysis.

 

KEYWORDS: Starbucks, international marketing, PESTEL, SWOT, Ansoff matrix,

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