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Starbucks
C/B/1536. External and internal audit of Starbucks
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a case study of Starbucks Corporation examining their strategic direction in the times of financial downturn. External and internal audit of Starbucks is conducted, their practices in maintaining competitive advantage are discussed, the opportunities and challenges that Starbucks may face in the near future are outlined.
KEYWORDS: Starbucks, external and internal audit, strategic direction, sustainable competitive advantage,
Other Papers On: Starbucks
Other Papers On: Corporate Strategy: Case Studies
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