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Staples
C/M/1193. Strategic Marketing Issues in Staples Inc
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the future strategic priorities of Staples Inc, the US based company that specialises in selling stationery, addressing their marketing issues, corporate social responsibility, brand evaluation, worldwide expansion and sales via the Internet. Analysis is based on the company’s annual reports and other publications.
KEYWORDS: Staples Inc, marketing issues, brand, CSR, acquisition,
C/EI/69. Internet Marketing: Staples
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the Internet marketing strategy of Staples, a UK office equipment retailer, recommending various suggestions to improve the customer orientation of their online presence. Three major approaches to marketing are discussed, i.e. E-branding, Internet Marketing Strategy, and marketing mix.
KEYWORDS: Staples, Internet Marketing, marketing mix,
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