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Standard Chartered PLC
C/M/401. A Strategic Marketing Assessment of Standard Chartered PLC
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
This report assesses the strategic marketing position of Standard Chartered, the global financial services group. In so doing, it analyses the global market for retail banking and commercial banking, as well as providing a SWOT analysis of the company in question. The results of these analyses are used to devise a marketing strategy for the company over the subsequent three years.
KEYWORDS: Standard Chartered PLC, SWOT, global market,
Other Papers On: Standard Chartered PLC
Other Papers On: Strategic Marketing Analysis
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