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ST Microelectronics
C/M/377. Strategic Management and choices in the microelectronics industry (case of ST Microelectronics)
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This paper introduces the concept of strategy and considers the strategic decisions that organisations need to take in order to compete in competitive markets. There is a brief analysis of the different theories of strategy and concludes that successful strategy is reliant upon organisations developing a 'strategic fit' between the various factors that impact upon a firm. This paper discusses the various choices open to a global firm of micro electronic manufacturers and how they can overcome the challenges imposed by a turbulent market. There is a brief analysis of the trends impacting on the micro electronics industry.
KEYWORDS: Strategy, management, EQFM, TQM, competitive advantage,
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