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C/B/2232. Dissertation. Market opportunities for Sprint Nextel in Nigeria

WORDS:: 19900
DATE:: 2010
PRICE:: 199.99 GBP

The dissertation explores the opportunities offered by Nigerian broadband market conducting a case study of the US telecommunications company Sprint Nextel (SN) that are planning to expand their operations to Nigeria. Literature is reviewed on the features of the mobile broadband wireless access technologies, the background of SN, the strategies of international marketing in the Nigerian telecommunications industry, the balance between standardisation and adaptation, the theory of international markets screening, the mode of entry to the Nigerian mobile wireless market, etc. The methods of the research are based on secondary data sources and the primary data obtained from surveys and in-depth interviews with the users of Nigerian wireless mobile services. Conclusions are made about the features of the Nigerian wireless mobile market and the marketing opportunities for SN in Nigeria. Recommendations are suggested about SN entry modes to Nigeria.

KEYWORDS: Dissertation, telecommunications, Nigeria, broadband, Sprint Nextel, wireless mobile market, foreign market entry,

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C/B/1248. Ethics and values of wireless companies: T-Mobile, Verizon, Sprint and AT&T

WORDS:: 1100
DATE:: 2008
PRICE:: 19.99 GBP

The paper compares the ethics and values of the four wireless companies, T-Mobile, Verizon, Sprint and AT&T. The best and worst practices are analysed highlighting the coming challenges caused by globalization and other changes.

KEYWORDS: Ethics, Values, best practice, T-Mobile, Verizon, Sprint, AT&T,

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C/B/1259. US Wireless Industry: case study of Sprint Nextel

WORDS:: 3900
DATE:: 2008
PRICE:: 39.99 GBP

The paper analyses the strategy of Sprint Nextel operating within the telecommunications industry, namely, in the wireless phone strategic group (WPSG). Financial problems faced by the company are outlined, the features of WPSG are described using peer analysis, Porter's Five Forces and PEST models. Resource based analysis of the company is conducted including their growth, scale and scope analysis. Recommendations to the company management are suggested on the basis of WPSG analysis results.

KEYWORDS: Sprint Nextel, US telecommunications industry, wireless phone strategic group, Porter,

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