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C/B/2103. Low cost strategy: case study of Southwest Airlines

WORDS:: 800
DATE:: 2010
PRICE:: 9.99 GBP

The paper examines the application of Porter’s generic strategies model to the airline industry conducting a case study of Southwest Airlines to explain how the relative lack of barriers to entry affects competition within the airline industry. The issues of poor labour productivity in low cost airlines are addressed suggesting recommendations about the ways to raise labour efficiency.

KEYWORDS: Porter’s generic strategies, Southwest Airlines, low cost airlines, labour productivity,

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C/B/2102. Report on Southwest Airlines

WORDS:: 800
DATE:: 2010
PRICE:: 9.99 GBP

The paper examines the application of Porter’s generic strategies model to the airline industry conducting a case study of Southwest Airlines and responds to the following tasks: Explain why the low cost airline business has limited barriers to entry, how can being an effective cost leader have an impact on levels of competition in the industry? Give an example of an employment area in the low cost airlines business where it is (a) difficult to improve labour productivity (b) easier to improve labour productivity. How would you account for the differences between areas a and b?

KEYWORDS: Porter’s generic strategies, Southwest Airlines, low cost airlines, labour productivity,

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C/T/109. Literature review: development of E-travel and tourism and case study of Southwest Airline

WORDS:: 9400
DATE:: 2009
PRICE:: 99.99 GBP

The paper presents a Literature Review chapter of a dissertation on the use of the Internet in the tourism industry discussing the recent changes within the industry and the technological issues related to its fast growth, particularly, the integration of the Internet in the tourism industry and the emergence of the e-tourism concept. The features of e-tourism and online travel are explored highlighting their advantages, discussing the drivers of the tourist and travel industry, the development of the Internet as a market place, the role of intermediaries in the industry, the process of ‘disintermediation’, the traditional and online techniques of booking tickets, the advent of the low cost airlines, etc. A case study of Southwest US low cost airline is presented analysing the factors that lead to their success. The future of the online travel and tourism industry is discussed.

KEYWORDS: Dissertation, literature review, Southwest Airlines, disintermediation, e-tourism, Internet, market place, online booking, e-tickets,

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C/B/1813. Southwest Airlines: low-cost carrier's success through strategic operations

WORDS:: 4000
DATE:: 2009
PRICE:: 49.99 GBP

The paper examines the success factors behind the US low-cost airline Southwest Airlines (SA) describing the company’s background, the principles of their business approach, the target market, the low-cost strategy, the flexibility of business and service delivery, the operations across a wide route network, airport selection, etc.

KEYWORDS: Southwest Airlines, low-cost airlines,

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C/M/1120. Customer Relationship Management

WORDS:: 3800
DATE:: 2009
PRICE:: 39.99 GBP

The paper examines the benefits and techniques of customer relationship management (CRM) tracing its history, highlighting its role in gaining customer's loyalty and describing the use of Information Technology (IT) for implementing CRM. Examples are provided of the CRM applications in the Southwest airlines, Ritz Carlton and Dell Computer Corporation. The challenges of CRM implementation are outlined suggesting the ways to address them.

KEYWORDS: Customer Relationship Management, CRM,

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S/OM/69. Business Operations of Southwest Airlines

WORDS:: 1600
DATE:: 2009
PRICE:: 19.99 GBP

The paper looks at the products and services of the Southwest Airlines examining their competences and problems. Operational objectives of the company are outlined, recommendations are suggested about possible improvements of the operations system and inventory management arguing whether the company should adopt a hub-and-spoke system of allocating flight routes to smaller airports.

KEYWORDS: o, business, operations, southwest, airlines,

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C/OM/49. British Airways and SouthWest Airlines: the case studies analysis

WORDS:: 1500
DATE:: 2007
PRICE:: 19.99 GBP

The paper analyses two case studies from the 'Operations Management: Strategic Context and Managerial Analysis' book by Terry Hill: 'British Airways: Customizing the Service' and 'Southwest Airlines'. The paper presents SWOT analyses of BA and SouthWest airlines, their Key Order-Winners and Order-Qualifiers, the delivery system components of the airline industry and the competitive operations for British Airways and South West Airlines. Assignment specifically addresses the following questions: Analyse BA's and SouthWest's markets as described in the case study. Identify the key order-winners (OW) and qualifiers (OQ) that constitute operations' strategic task. Briefly explain why you have identified each specific OW and OQ. Construct a schematic diagram of the elements of the 'operations delivery system' for an airline. Explain how operations in BA and SouthWest can support the needs of their markets in each segment of the delivery system.

KEYWORDS: BA, British Airways, SouthWest Airlines, SWOT, airline industry,

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S/M/323. Southwest airlines and London Heathrow Airport

WORDS:: 1100
DATE:: 2007
PRICE:: 19.99 GBP

The paper offers a Marketing mix analysis (4Ps) of the US low-cost Southwest airlines accounting for the company's success. A brief description of London Heathrow Airport is given.

KEYWORDS: Southwest airlines, low-cost, London Heathrow Airport,

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D/B/14. Southwest Airlines: How an organisation has used internal marketing as a potent tool to grow in an ailing industry.

WORDS:: 5000
DATE:: 2003
PRICE:: 59.99 GBP

This paper first tries to explain the recent thinking and models on the area of internal marketing and how southwest has tried to leverage it as a tool for competitive advantage. Later an attempt is made to draw a connection between internal marketing and its impact on external customer satisfaction. Finally an attempt has been made to throw light on the issue faced by southwest in the near future and how it can solve these critical issues related to internal marketing.

KEYWORDS: southwest, airlines, organisation, internal, marketing, potent, tool, grow, ailing, industry,

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P/F/119. Financial Statement Analysis of Hawaiian Airlines, Continental Airlines and Southwest Airlines for Investment purposes

WORDS:: 2500
DATE:: 2003
PRICE:: 29.99 GBP

This report examines the annual statements of Hawaiian Airlines, Continental Airlines and Southwest Airlines from the perspective of an investor and employs financial statement analyses as the basis for a recommendation of the most favourable investment choice.

KEYWORDS: f, financial, statement, hawaiian, airlines, continental, airlines, southwest, airlines, investment, purposes,