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C/T/109. Literature review: development of E-travel and tourism and case study of Southwest Airline

WORDS:
9400
DATE:
2009
PRICE:
99.99 GBP

The paper presents a Literature Review chapter of a dissertation on the use of the Internet in the tourism industry discussing the recent changes within the industry and the technological issues related to its fast growth, particularly, the integration of the Internet in the tourism industry and the emergence of the e-tourism concept. The features of e-tourism and online travel are explored highlighting their advantages, discussing the drivers of the tourist and travel industry, the development of the Internet as a market place, the role of intermediaries in the industry, the process of ‘disintermediation’, the traditional and online techniques of booking tickets, the advent of the low cost airlines, etc. A case study of Southwest US low cost airline is presented analysing the factors that lead to their success. The future of the online travel and tourism industry is discussed.

 

KEYWORDS: Dissertation, literature review, Southwest Airlines, disintermediation, e-tourism, Internet, market place, online booking, e-tickets,

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airlines southwest pestel swot study chain management forces value porter om theory operations corporate marketing low business strategic strategy cost harvard school organisational performance organizational people role oil risk futures effective blue airline culture example social jet responsibility impact literature ailing grow financial statement hawaiian tool potent airways british studies organisation internal continental investment c success review development travel carrier relationship london purposes heathrow airport customer tourism
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