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Southwest Airlines

C/M/2495. Effective people management and organizational performance: theory and case of Southwest Airlines

WORDS:
4400
DATE:
2012
PRICE:
49.99 GBP

The paper addresses the significance of people management in HRM context considering it with regard to the US company Southwest Airlines (SA). Literature is reviewed on the link between people management and organizational performance. Approaches to HRM are detailed including the best practice approach, the configurational approach and the contingency approach. Benefits, shortcomings and applications of each approach are highlighted.

 

KEYWORDS: people management, organizational performance, Southwest Airlines,

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airlines southwest pestel swot study chain management forces value porter om theory operations corporate marketing low business strategic strategy cost harvard school organisational performance organizational people role oil risk futures effective blue airline culture example social jet responsibility impact literature ailing grow financial statement hawaiian tool potent airways british studies organisation internal continental investment c success review development travel carrier relationship london purposes heathrow airport customer tourism
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