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Southwest Airlines

C/M/1120. Customer Relationship Management

WORDS:
3800
DATE:
2009
PRICE:
39.99 GBP

The paper examines the benefits and techniques of customer relationship management (CRM) tracing its history, highlighting its role in gaining customer's loyalty and describing the use of Information Technology (IT) for implementing CRM. Examples are provided of the CRM applications in the Southwest airlines, Ritz Carlton and Dell Computer Corporation. The challenges of CRM implementation are outlined suggesting the ways to address them.

 

KEYWORDS: Customer Relationship Management, CRM,

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Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Southwest Airlines
Other Papers On: Ritz-Carlton
Other Papers On: Dell

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airlines southwest pestel swot study chain management forces value porter om theory operations corporate marketing low business strategic strategy cost harvard school organisational performance organizational people role oil risk futures effective blue airline culture example social jet responsibility impact literature ailing grow financial statement hawaiian tool potent airways british studies organisation internal continental investment c success review development travel carrier relationship london purposes heathrow airport customer tourism
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