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Southwest Airlines

C/F/931. Southwest airlines one report. A Harvard Business School case study

WORDS:: 1550
DATE:: 2010
PRICE:: 19.99 GBP

This paper examines the Harvard case study Southwest Airlines One report by Robert G. Eccles, Beiting Cheng, and Susan Thyne. The paper concentrates on the issue of integrated reporting, focusing on the case study. The background to integrated reporting is provided, and the reason why South West Airlines needs to move toward integrated reporting is provided. The paper then looks at the firm’s one report which discusses the company’s financial information, the information about employees, customers etc, and green house emissions. The impact that this report has had is evaluated, and the paper then suggests recommendations for the improvement of the report. The paper concludes by evaluating the future of corporate governance and integrated reporting.

KEYWORDS: Southwest airlines, One report, integrated reporting, green house emissions, corporate governance,

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