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C/B/3867. Corporate social responsibility at Jet Blue Airlines

WORDS:
3300
DATE:
2011
PRICE:
39.99 GBP

This paper examines Jet Blue, the airline company, and aims to discuss the company’s success in direct comparison with South-West Airlines. The paper begins by outlining Jet Blue’s approach to corporate social responsibility (CSR). The competition between the two airlines is assessed, and the paper then analyses Jet Blue’s organizational structure.

 

KEYWORDS: Jet Blue, South West Airlines, corporate social responsibility, CSR, Organisational structure,

 
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