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Southwest Airlines

C/B/2734. Value chain analysis of Southwest Airlines

WORDS:
750
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of Southwest Airlines. The paper consists of a Value Chain Analysis of Southwest Airlines, which is a management tool used to identify key activities within the organisation which form its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure.

 

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Southwest Airlines,

 
Other Papers On: Value chain analysis
Other Papers On: Southwest Airlines