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C/B/2728. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Southwest Airlines

29.99 GBP

This paper looks at Southwest Airlines, one of the largest and most profitable domestic airlines in the US, with a strong brand and robust business strategy. The paper examines the operating environment that the airline operates in through PESTLE analysis, it assesses the factors that will affect the company’s operational effectiveness using porters five forces analysis, value chain analysis demonstrates where the company adds value to its product. Finally, a SWOT analysis looks at the company’s main strengths, weaknesses, opportunities and threats.


KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Southwest Airlines,

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