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C/B/2103. Low cost strategy: case study of Southwest Airlines

WORDS:
800
DATE:
2010
PRICE:
9.99 GBP

The paper examines the application of Porter’s generic strategies model to the airline industry conducting a case study of Southwest Airlines to explain how the relative lack of barriers to entry affects competition within the airline industry. The issues of poor labour productivity in low cost airlines are addressed suggesting recommendations about the ways to raise labour efficiency.

 

KEYWORDS: Porter’s generic strategies, Southwest Airlines, low cost airlines, labour productivity,

 
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