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Southwest Airlines

C/B/2102. Report on Southwest Airlines

9.99 GBP

The paper examines the application of Porter’s generic strategies model to the airline industry conducting a case study of Southwest Airlines and responds to the following tasks: Explain why the low cost airline business has limited barriers to entry, how can being an effective cost leader have an impact on levels of competition in the industry? Give an example of an employment area in the low cost airlines business where it is (a) difficult to improve labour productivity (b) easier to improve labour productivity. How would you account for the differences between areas a and b?


KEYWORDS: Porter’s generic strategies, Southwest Airlines, low cost airlines, labour productivity,

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