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Southwest Airlines
C/B/1813. Southwest Airlines: low-cost carrier's success through strategic operations
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the success factors behind the US low-cost airline Southwest Airlines (SA) describing the company’s background, the principles of their business approach, the target market, the low-cost strategy, the flexibility of business and service delivery, the operations across a wide route network, airport selection, etc.
KEYWORDS: Southwest Airlines, low-cost airlines,
Other Papers On: Southwest Airlines
Other Papers On: Corporate Strategy: Case Studies
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Keywords Tag Cloud
airlines southwest swot pestel value forces chain study porter business theory operations corporate cost om management strategic strategy low airline tourism impact blue jet effective people performance organizational responsibility social travel school culture organisational example harvard success grow tool ailing financial statement potent marketing airways british studies organisation internal hawaiian continental carrier relationship c literature review customer airport investment purposes london heathrow development
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I received the paper. Thanks for the excellent service.Tim
