Browse our collection of papers in
Sony
S/M/223. STRATEGIC MARKETING PLAN for EYE TOY KINETIC & SING STAR
- WORDS:
- 9000
- DATE:
- 2005
- PRICE:
- 99.99 GBP
The paper investigates the feature of new interactive game play concepts, EyeToy Kinetic and SingStar that is the expansion of Sony's PlayStation project. An overview of the UK video game industry is presented, Sony's position within the industry is analysed including their innovation portfolio, SWOT, and PEST models. Porter's five forces and competitors' analysis of EyeToy Kinetic and SingStar is conducted, their marketing and financial objectives are identified, the marketing, retailing, distribution and communications strategies are discussed on the basis of the target audience analysis.
KEYWORDS: Sony, PlayStation, video game, EyeToy, SingStar, SWOT, PEST, Porters five forces,
Other Papers On: Sony
Other Papers On: Entertainment Industry
Other Papers On: Marketing Plans
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
sony strategic corporation marketing market competitive ericsson innovation swot strategies apple strategy management dissertation player knowledge position source advantage pestel international chinese forces pestle porter plan ipod proposal performance nokia motorola managing gb affecting study panasonic uk portable comparative hr audio outline corporate culture evaluate bcg ansoff financial om change changes station critically mini improve recommend discs computer play inc console recommendations games success impact servicescape vs companies sector customer buying venture joint laptop behaviour electronic walkman degree period approached activities communication eye toy comparison star sing kinetic sonys providers define competencies core companys pest nano issues key mp electronics consumer differences cultural formulation perspective transferability significance five porters identity external environment pitch advertising equity brand online gaming internationalisation including creativity playstation employees threats opportunities discuss western mobile c handset phone diversification
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
You service is great and affordable. I will be using you again. Thank youMichelle
