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Sony
P/OM/86. Innovation in Sony Corporation
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the seminar conducted by the author on the topic of the new Sony product, PSP Playstation Portable. The themes touched upon at the seminar are reviewed including the history and overview of the Sony Corporation, the Amsoff matrix theory, the theory of innovation, the analysis of Sonys performance in the games market using Porters 5 forces model, etc.
KEYWORDS: Innovation, Sony, games,
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Keywords Tag Cloud
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