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Sony

C/M/736. Report on Sony's International marketing strategy

WORDS:
460
DATE:
2007
PRICE:
9.99 GBP

The paper examines the structural and functional components of Sony Group reporting on their range of products and services, international marketing strategy, corporate image, etc. Recommendations are suggested for higher profits and better performance.

 

KEYWORDS: Sony, Electronics, international marketing,

 
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Other Papers On: International Marketing