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Sony
C/M/2417. Brand Management in McDonald's and Sony
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the approaches to international brand management adopted by Sony and McDonald’s. Branding strategies of both companies are examined describing their products, prices, advertising, practices in standardisation and adaptation, and the impact of international markets on their marketing mix. Recommendations are suggested about brand management options available to the companies.
KEYWORDS: Brand Management, Sony, McDonald’s, international markets,
Other Papers On: International Marketing
Other Papers On: Sony
Other Papers On: McDonalds
Other Papers On: Branding
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- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- Computing and Mathematics
- E-Commerce and E-Business
- Economics
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- Engineering
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- Finance and Accounting
- General Business
- History
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- Human Resource Management
- International Relations
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- Operations Management
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Keywords Tag Cloud
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