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C/B/880. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Western Mobile Phone Handset Providers in the Chinese Market

WORDS:
1900
DATE:
2008
PRICE:
19.99 GBP

This proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on the case of Western mobile phone handset providers - Motorola, Nokia, and Sony Ericsson - in the Chinese market.

 

 

KEYWORDS: Innovation, knowledge management, mobile phone, Nokia Motorola Sony Ericsson compet,

 
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