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C/B/878. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market

WORDS:
10000
DATE:
2008
PRICE:
109.99 GBP

This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers - Motorola, Nokia, and Sony Ericsson - in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach.

 

 

KEYWORDS: Innovation, knowledge management, mobile phone, Nokia Motorola Sony Ericsson compet,

 
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