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Sony

C/B/2291. Sony' International Strategies

WORDS:
1850
DATE:
2010
PRICE:
19.99 GBP

The paper reports on the position of Sony examining their resources and capabilities, analyzing international expansion and diversification strategies of Sony, comparing Sony to other Japanese multinational businesses, and evaluating the effectiveness of Sony’s acquisitions and joint ventures. The paper answers the following questions: Analyse Sony’s resources, capabilities and competencies as depicted in the case, and explain why it has grown successfully in the competitive consumer electronics industry. As an atypical Japanese corporation, comment on the role played by Sony’s corporate culture. Outline and critically evaluate Sony’s strategies, including internationalisation and diversification strategies, in the period 1987 to 2000. Do you consider the strategy changes involved to be evolutionary, or mark a paradigm shift in terms of Sony’s definition of the business it was in?

 

KEYWORDS: Sony, resources and capabilities, international strategy, diversification,

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Other Papers On: Sony
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Internationalization

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