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Sony

C/B/2197. Management strategy for Sony Ericsson

WORDS:
4950
DATE:
2010
PRICE:
49.99 GBP

The paper reports on the development of a management strategy for Sony Ericsson discussing their current strategy, resources and competencies, outlining the structure of the company management, addressing the issues of ethics and corporate social responsibility (CSR), discussing their mission, vision and objectives, evaluating risk mitigation practices, and suggesting a system of performance evaluation and control.

 

KEYWORDS: Sony Ericsson, management strategy, performance evaluation, key performance indicators, KPI,

 
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