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C/B/1133. Corporate culture and strategy formulation of Sony

WORDS:
2200
DATE:
2008
PRICE:
29.99 GBP

The paper looks at the concept of corporate culture (CC) examining the effects of CC on the formulation of strategy within the organisation. A case study of the Sony Corporation is conducted showing the shift in their business strategy and examining its links with the HR strategy and culture.

 

KEYWORDS: Corporate culture, Strategy formulation, Sony Corporation,

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