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Snacks Ltd
C/M/1203. Role of governance and management in formulating and implementing marketing distribution strategies
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the importance of the distribution strategy in the operations of the company. The marketing functions and the process of formulating distribution strategies are described examining various aspects of distribution channels and their peculiarities in the New Zealand company Snacks Ltd. The features of the 4Ps marketing mix relevant to the distribution function are identified.
KEYWORDS: Strategic marketing, distribution strategy, 4Ps marketing mix, distribution channel, NZ Snacks,
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