Browse our collection of papers in
Smirnoff Co

Select number of records per page:  

P/M/724. Smirnoff Ice promotion in alcopop market

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on Smirnoff Ice promotion in the alcopop market discussing its target audience, key selection criteria, brand value, and advertising techniques. Advertising campaigns of Smirnoff Ices competitors are reviewed.

 

KEYWORDS: Smirnoff Ice, alcopop, drinks, advertising, brand,