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Smirnoff Co
P/M/724. Smirnoff Ice promotion in alcopop market
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Smirnoff Ice promotion in the alcopop market discussing its target audience, key selection criteria, brand value, and advertising techniques. Advertising campaigns of Smirnoff Ices competitors are reviewed.
KEYWORDS: Smirnoff Ice, alcopop, drinks, advertising, brand,
Other Papers On: Smirnoff Co
Other Papers On: Marketing and Advertising Strategy
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