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C/M/2408. Innovation and change in Skype after merger with E-bay

WORDS:
1850
DATE:
2011
PRICE:
19.99 GBP

The paper addresses the approaches to innovation and change used in Skype after its acquisition by E-bay. Definitions of innovation in general and organisational innovation are provided, triggers and promoters of innovation are identified. The impact of the acquisition on Skype is evaluated with regard to the novel patterns of organisational behaviour, respective challenges faced by the company employees, and their reactions to change.

 

KEYWORDS: Innovation, change, Skype, merger, E-bay,

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skype swot pestel value innovation forces porter chain ebay communication software flexible study business strategies critical marketing create bay organisational effectiveness merger change process offeror offeree mergers strategic stakeholders influence key analyse blockbuster vs strategy programme ei globalisation acquisition evaluating programmes c internationalisation
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